Title: Assistant Director, Graduate Recruitment & Marketing
Posted On: 06/13/2017
Institute: University of West Florida
Location: Pensacola, Florida
The Assistant Director will play a key role in designing and implementing recruitment strategies and marketing plans and work directly with the graduate programs and enrollment affairs to achieve recruitment goals. Direct responsibilities include the following functional areas: customer relations management, recruitment/marketing, inbound and outbound communications, staff training and strategic planning. Responsible for directing and managing the implementation, utilization, and maintenance of the Customer Relations Management (CRM) software and student information system for internal/external data reporting. Develops, designs, produces, distributes, maintains, and updates marketing and advertising editorial and materials related to recruitment, orientation, and enrollment of new/current UWF graduate students. Responsible for the editorial development, design, maintenance, and distribution of all graduate email communications and recruitment content for prospect, inquiry, applicant, and current student populations. Project manager for design, implementation, and ongoing long-term maintenance of the Graduate School website, interactive online graduate student orientation, online open houses, and other systems and processes as appropriate. Maintains the UWF Graduate School profile on recruitment portals to which the University subscribes, and assists in designing, implementing, and maintaining social media marketing campaigns for graduate studies. Responsible for the supervision and success of prospective graduate student campus visits. Knowledge of databases, reports, and web design and development is required. Experience in preparing visual presentations by designing creative/art and copy layouts. Extensive experience in customer service as one main function will be to recruit new graduate students and assist existing students and University departments. Participates in strategic planning and management of Graduate School. Assists the Director with special projects as required. Represents the University locally, regionally, and nationally. Assists in ensuring that goals and objectives for the department, University, and the Florida Board of Education are communicated and achieved.
Applicants must apply online at https://jobs.uwf.edu. This position requires a criminal background screening. UWF is an equal opportunity/access/affirmative action employer. Pursuant to provisions of the Americans with Disabilities Act, any person requiring special accommodations to respond is requested to advise UWF by contacting ADA Compliance in the Office of Human Resources at 1-850-474-2694 (Voice) or 1-850-857-6114 (TTY).
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